![]() Harvard business review, 35(5), 113-124v - Business/Marketing bibliographies - in Harvard styl Igor Ansoff utvecklade Ansoff-matrisen 1957. has been cited by the following article: TITLE: Collaborative Corporate Strategy Research Programmes (C.C.S.R.P.) a Conceptual Integrative Strategic Framework for a Practical Research Agend Ansoff, H. ![]() Ansoff, Strategies for Diversification, Harvard Business Review, 1957, pp. ![]() Igor Ansoff, A Model for Diversification (Burbank, Lockheed Aircraft Corporation, 1957) and John Burr Williams, The Theory of Investment Value (Amsterdam, The North-Holland Publishing Co., 1938) I. ![]()
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